ABOUT BRAG INTERNATIONAL
Exploring & Sharing Authenticities of the World
One joy-filled bicycle ride at a time!
Welcome, Joy Seekers!
Why We Ride
What BRAG Does Best
Our Passion
Exploring & Sharing the Authenticities of the World
Authenticities are the real things that make a place itself. You won't find them on a postcard. They're the family winemaker who pours your glass, the village market where the cheese gets cut while you watch, and the back road the locals take to the coast.
We go looking for them first. Then we bring you along so you can experience them as a traveler who belongs, not as a tourist passing through.
Our Niche
Joy-Filled Bicycle Rides Around the Globe
A bike is the best way to see the world. It's slow enough to smell the lavender, wave to a farmer and pull over for a pastry, and fast enough to wake up somewhere new every few days.
"Joy-filled" is the part we take seriously. Routes are made for smiles, not suffering. You get full support, so you never have to worry. And there's a celebration waiting at the end of every day. Ride hard or ride easy. Either way, you'll finish happy.
OUR CORE VALUES
You Won't Find This Anywhere Else
COMMUNITY
Arrive as a traveler, leave with a crew. Shared miles, long dinners, and stories told over a glass of local wine turn strangers into friends fast.
Many of our riders come back year after year, and they plan the next tour together. With BRAG, you're never just a booking. You're part of a family that has been riding together since 1980.
VALUE You Can't Get On Your Own
Hand-tested routes, handpicked hotels, luggage moved for you, a support van close by and expert guides who know every turn.
Our long relationships with local partners open doors that travelers on their own can't. You'll get private tastings, family-run inns and tables reserved before you even ask. You just ride. We handle the rest.
Authenticities
The real places, people and flavors you meet off the tourist track. Picture lunch at a family farm, an olive oil maker showing you his grove, and a village festival you just happened to roll into.
These aren't staged experiences. They're the everyday moments that make a place what it is. We find them first, so you can live them like a local.
We Go There First
Before You Arrive
Franklin's Explorers Club
Some of our favorite past travelers ride our newest routes before anyone else. These small, intimate groups test the roads, hotels and experiences while they're still in development. They meet our local partners, roll with the surprises and help shape the tours you'll ride next.
MEET THE TEAM
FRANKLIN JOHNSON
HEATHER JOHNSON
JEFF HAVERMANN
STEPHANIE NOWLIN
Ready to Find Your Joy?
Croatia · Loire Valley · Bruges–Amsterdam · Tuscany · Portugal
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BRAG International | P.O. BOX 8812 - ATLANTA, GA 31106 | 404.382.7747