Before You Pedal,
Explore Amsterdam

You're flying in for the Bruges–Amsterdam bike & boat adventure. Why not arrive a day or two early and fall in love with this extraordinary city first?

Traveling from the US: Most transatlantic flights are overnight. You need to depart the day before your desired arrival date in Amsterdam. The time difference (6–9 hours ahead of the US) is a serious jet-lag factor — plan to arrive as early in the day as you can and stay awake until local bedtime.

Amsterdam Survival Guide

Amsterdam is wonderful, chaotic, and so different from anything most Americans have experienced. A few essential facts and practical tips before we get into the fun stuff.

bus-airport
Airport → City

Take the Train

Schiphol Airport has a direct train to Amsterdam Centraal Station. It runs every 10–15 minutes, takes about 17 minutes, and costs around €5. Skip the taxis. The train drops you right in the center of everything.

Bikes

Rule the Road

Amsterdam has more bikes than people — roughly 6 bikes per resident. But careful, they move fast and they have the right of way. Look left, right, and left again before stepping off a curb. Never walk in a bike lane (the red-paved paths). This is not a suggestion.

2 Times

Lock Your Bike

If you rent a bike during your stay, use two locks — one through the frame and wheel, one securing it to a fixed object. Bike theft is epidemic. The good news: you'll already be experienced lockers by the time our tour starts.

Walk It

Small Enough

The historic center is very walkable — most major attractions are within 30 minutes on foot of each other. The concentric canal ring (Grachtengordel) is a UNESCO World Heritage Site and your main navigational guide.

Credit Cards

Rule the Shops

The Netherlands is highly cashless. Credit cards are accepted almost everywhere. Notify your bank before traveling. Some smaller spots still prefer cash, so having €50 on hand is sensible.

Hope for Sun

Prepare for Rain

Amsterdam's weather is notoriously changeable. A light waterproof layer is essential year-round. The upside: the city looks extraordinary under moody skies, and most attractions are indoors. Tours run rain or shine.

Get Around

Trams

When you don't want to walk, the tram network is excellent. Buy an OV-chipkaart (transit card) at Centraal Station or use contactless payment on most lines. Line 2 and 12 cover most tourist areas. Don't stand on the tracks — that's another Amsterdam danger.

Popular Attractions

Book in Advance

If you're planning to hit multiple museums, the I Amsterdam City Card is worth considering. It includes free entry to 70+ museums, unlimited public transport, and a free canal cruise. Available for 24, 48, 72, 96, or 120 hours. Buy online in advance for a small discount.

 
Strategy

Beat Jet Lag

Try to book morning flights so you arrive in daylight. Stay awake until 9–10 pm local time on your first night. Get outside in natural light as much as possible. A gentle afternoon walk or canal cruise works better than a nap for resetting your clock.

Warning

Pickpockets

Amsterdam's tourist areas (Central Station, Damrak, Red Light District) see active pickpocketing. Keep valuables in front pockets or a money belt. Don't leave bags unattended in cafés. The city itself is very safe — just protect your belongings in crowds.

The I Amsterdam Card

See It All

If you're planning to hit multiple museums, the I Amsterdam City Card is worth considering. It includes free entry to 70+ museums, unlimited public transport, and a free canal cruise. Available for 24, 48, 72, 96, or 120 hours. Buy online in advance for a small discount.

Language

Talk to People!

Nearly everyone in Amsterdam speaks excellent English. Getting around and ordering food requires no Dutch at all, though locals always appreciate a “dank je wel” (thank you).

Weather in August

Amsterdam in August is warm and pleasant, typically ranging from 60°F to 75°F. Pack a light layer for evenings and a compact rain jacket — Dutch weather can surprise you.

Favorite Activities

Got some time on your hands? From museums to urban exploration,  Amsterdam is definitely a place where you'll find a thing or two to do!

Must Dos

Anne Frank House: History That Stays With You

A short walk along the Prinsengracht canal brings you to the Anne Frank House, one of the most visited and meaningful sites in all of Europe. Book tickets online well in advance, they sell out weeksmonths ahead. The experience is moving, quiet, and deeply human. Budget about 90 minutes. Combined with a stroll along the Herengracht (Amsterdam’s most photogenic canal), this makes for an unforgettable morning.

 

Canal Cruise: See Amsterdam from the Water

If there’s one experience that truly captures Amsterdam, it’s a canal cruise. The city’s network of 165 canals and 1,500 bridges is a UNESCO World Heritage Site, and gliding through it by boat gives you a perspective no walking tour can match. Evening cruises, in particular, offer illuminated reflections of Amsterdam’s gabled townhouses on still water, genuinely magical. This is also wonderful foreshadowing: your BRAG bike and boat tour is all about traveling by water and by bike. A canal cruise on Day Zero is the perfect preview of the week to come. We’ll also get a canal cruise of Ghent so no worries if you don’t get on the water in Amsterdam.

 

Vondelpark: A Leisurely Spin or Stroll

If you’re itching to get your legs moving before the tour begins, head to Vondelpark, Amsterdam’s beloved green lung. Walking or renting a bike for an easy loop through the park is low-stakes and refreshing — just the kind of light activity that helps reset your internal clock after a transatlantic flight. Keep it easy. Your legs will thank you when Friday’s 36-mile ride from Bruges to Ghent rolls around.

Other City Highlights

Have a second day, or a few extra hours? These experiences are worth every minute.

Van Gogh Museum — Located right next to the Rijksmuseum, the Van Gogh Museum houses the world’s largest collection of the artist’s work. Book tickets in advance.

Jordaan Neighborhood — One of Amsterdam’s most charming districts, the Jordaan is a maze of narrow streets, independent boutiques, cozy cafés, and hidden courtyards called hofjes. Perfect for an unhurried morning wander.

Heineken Experience — A fun, interactive tour through the iconic brewery. Not essential, but genuinely enjoyable — especially with a cold glass at the end.

Bike Rental Exploration — Amsterdam is the cycling capital of the world, with more bikes than people. Renting a city bike and navigating the canals at your own pace is pure joy, and it’s wonderful preparation for the riding culture you’ll experience throughout the BRAG tour. We recommend Mikes Bikes for a city tour.

 

VETTED HOTELS

These four hotels are well-reviewed, well-located, and regularly recommended by travelers who've actually stayed there — not just aggregator algorithms. We've looked at recent guest reviews across multiple platforms to give you the real picture.

Sir Albert Hotel ★★★★ — The Boutique Pick (De Pijp)

If you want to experience Amsterdam like a local rather than a tourist, the Sir Albert is your hotel. Housed in a beautifully converted 19th-century diamond factory in the vibrant De Pijp district, this design-forward boutique property is one of the most distinctive places to stay in the city. Soaring ceilings, large industrial windows, and thoughtfully curated artwork give the rooms a sophisticated yet relaxed feel. Each room is individually designed and inspired by different art movements, and the 300-thread-count Egyptian cotton bedding ensures you’ll sleep deeply after your transatlantic flight.

Check-in happens on a soft leather sofa by the fireplace rather than at a traditional reception desk — a small touch that sets the tone perfectly. On-site, IZAKAYA Asian Kitchen and Bar serves exceptional Japanese cuisine with a South American twist, and the private terrace offers sweeping city views. Bike rentals are available at the hotel, making it easy to explore the neighborhood.

De Pijp is one of Amsterdam’s liveliest and most culturally rich neighborhoods, home to the Albert Cuyp Market and dozens of excellent restaurants and cafés. The Rijksmuseum and Van Gogh Museum are just a short walk away, and Tram 24 connects you to Amsterdam Centraal Station and all major sights.

One note: Sir Albert is not directly adjacent to the train station, so it’s a slightly longer haul from Schiphol on arrival day. However, that tradeoff buys you a far more local, authentic Amsterdam experience. For BRAG riders who want to feel immersed in the city rather than just passing through it, Sir Albert is the standout choice.

Tivoli Doelen Amsterdam Hotel ★★★★★ — The Historic Gem (City Center)

Amsterdam’s oldest hotel carries its history with remarkable grace. The Tivoli Doelen sits on a prime canal-front corner near Rembrandt Square, and its legacy is extraordinary: this is the building where Rembrandt’s “The Night Watch” was first displayed in the 17th century. A copy of the original still hangs in the hotel’s famous Rembrandt Suite. The hotel was taken over by the luxury Tivoli brand in 2023 and received a thoughtful modern renovation that preserved its heritage character while upgrading the rooms to contemporary standards.

The canal-facing rooms are the highlight — king-sized beds, quality furnishings, and views over Amsterdam’s gabled waterfront that you’ll want to photograph immediately. Marble-floored bathrooms with freestanding tubs and his-and-hers sinks add a genuine luxury feel. Trademark Tivoli fluffy robes, towels, and slippers are included, and turndown service brings handmade stroopwafels from the kitchen — a delightful Dutch touch.

The on-site restaurant Omber is designed as a tribute to Rembrandt himself, with every detail (crockery, menus, even the flowers) rendered in the deep amber tones the Dutch master famously favored. Location-wise, you’re minutes from Dam Square, the Anne Frank House, De 9 Straatjes, and the Rembrandt House Museum. It’s a deeply atmospheric place to rest before one of Europe’s great cycling adventures.

Kimpton De Witt Amsterdam ★★★★ — Best Blend of Style and Convenience (Near Centraal Station)

Set within a beautifully restored 17th-century building near Dam Square, the Kimpton De Witt strikes an ideal balance between Dutch heritage and modern boutique comfort. The rooms are thoughtfully designed with a warm, residential feel — not the sterile minimalism you might expect from an international brand. Kimpton’s hallmark is genuine hospitality, and the De Witt delivers: staff are attentive without being formal, and the small-property atmosphere makes the experience feel personal.

For BRAG travelers arriving from Schiphol, the Kimpton De Witt is especially practical. Amsterdam Centraal Station is just a short walk away, meaning you step off the airport train and are at your hotel in minutes — a genuine gift after a long overnight flight. The hotel is also within easy walking distance of Dam Square, the Jordaan, and the Anne Frank House, so you can be exploring within an hour of dropping your bags. The in-house restaurant serves solid Dutch-inflected cuisine, and the hotel bar is a pleasant spot to decompress on arrival evening.

Park Plaza Victoria Amsterdam ★★★★ — Best for Ease of Arrival (Directly Opposite Centraal Station)

If your top priority is the simplest possible transition from airport to hotel room, the Park Plaza Victoria Amsterdam is hard to beat. The hotel sits directly opposite Amsterdam Centraal Station — you’ll see its impressive 19th-century facade the moment you step off the train from Schiphol. Originally opened in 1890, the Victoria was the first Amsterdam hotel to offer hydraulic elevators and electric lighting, and it has hosted an extraordinary roster of guests over the decades, including Louis Armstrong, Mata Hari, and Christian Dior.

Today the property is a well-maintained four-star hotel with spacious rooms, a large indoor swimming pool (the largest in central Amsterdam), a sauna, and a fitness center — all welcome amenities for jet-lagged travelers looking to reset. Canal-view rooms facing Damrak are among the most requested, with memorable views of Amsterdam’s waterfront skyline. The in-house Carstens Steakhouse is reliable and convenient for a first-night dinner when you’re too tired to explore far.

The location makes everything logistically simple: trams depart from just outside the front door, Dam Square is two minutes on foot, and every major Amsterdam attraction is walkable or a short ride away. If you’re arriving late, traveling with heavier luggage, or simply want the path of least resistance after crossing an ocean, the Park Plaza Victoria removes every friction point from your arrival.

Restaurants & Street Eats

You really can't go wrong! But here are some we've enjoyed over the years.

Breakfast & Coffee

Café Beurre — A neighborhood staple near the Jordaan, Café Beurre serves excellent eggs, fresh bread, and strong Dutch coffee. Outdoor seating when weather allows.

Lot Sixty One Coffee Roasters — Consistently rated among the best coffee shops in the city. Their beans are sourced with care and brewed with precision. Simple, excellent.

Winkel 43 — Famous for its apple pie. Yes, just for the apple pie. It’s that good.


Lunch

Broodje Bert — A legendary Amsterdam institution for Dutch-style sandwiches (broodjes). Simple, filling, and authentically local.

De Hallen Food Hall — Located in a repurposed tram depot in the Oud-West neighborhood, De Hallen houses dozens of food vendors under one beautiful roof. Perfect for groups with varied tastes.


Dinner

Restaurant Rijsel — A French-Flemish bistro in the Oost neighborhood that locals love. Long communal tables, excellent roast chicken, and a warm atmosphere.

Guts & Glory — One of Amsterdam’s most creative restaurants. The menu changes frequently and centers on a single hero ingredient. Reservations recommended.

Café de Reiger — A classic brown café (traditional Dutch pub) in the Jordaan serving hearty Dutch-leaning dishes. The atmosphere — warm, wooden, lived-in — is quintessential Amsterdam.

Pancakes! Amsterdam — Dutch pancakes (pannenkoeken) are both sweet and savory, and they’re nothing like what you’re imagining. This restaurant does them justice. Great for a relaxed early dinner.

Restaurant Blauw: Located near the Vondelpark on Amstelveenseweg, this modern spot is widely celebrated for serving up to 15+ dishes, including an excellent plant-based/vegan rijsttafel.

*Rijsttafel is Dutch for "rice table" -- an elaborate, communal Indonesian feast created during the Dutch colonial era. It features rice as the centerpiece accompanied by dozens of small, flavorful side dishes—such as satay, beef rendang, and sambals—served simultaneously to showcase the vast diversity of the Indonesian archipelago. Many restaurants serve throughout the city.

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